Every affiliate marketer is always looking for the successful market that gives the biggest pay-check. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.
Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product (or product type) and nothing more. If you really are strapped for cash, then consider using sub-domains. They are considered separate sites by search engines.
Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.
Better yet, buy or at least get review access to the product and write about your own experiences using it. Quantity, quality and length of videos, amount of money needed to start up and continue a project and your own feelings on how viable or useful the product is. A case-study like this makes an excellent bonus or pre-sales pitch.
You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline and sub-headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.
For many readers, lists are easier to read, so if you can arrange a list of features, benefits or tips in your article, readers will be able to pick up the high-points without reading the whole article and if they’re interested, it will encourage them to read the rest fully.
If you have reviewed related items, make sure your posts link to them and highlight those links. If people didn’t like one product, they may like another. Consider differently priced items, especially if you are looking at something at the extreme ends of impulse purchases. Better yet – Do comparison articles looking at 3 to 5 products claiming to do similar things, but be honest – don’t just praise the one that gives you the highest commission!
Offer free products to your readers. If possible, position them at the very top of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign-up box. According to research, a sale is closed usually on the seventh contact with a prospect.
These products – reports, cheatsheets, mindmaps, short videos – should talk about identifying and (partially) solving a single problem to make it interesting for readers and potential buyers. It is acceptable to include an affiliate link or two to related products as well as links to your review site(s). Don’t go overboard on the links as it will put off more people than those who find them useful.
You can create these products yourself quite easily either from scratch or by using Public Label Rights (PLR) material or by commissioning them from freelancers who can be found on sites like Fiverr, Freelancer or Guru (all .com sites)
Only two things can possibly happen with the web page alone: a closed sale or the prospect leaving the page and never return again. By capturing their email address and then placing useful information into their inboxes at certain specified periods, you can remind them of the product they looked at and thought they might want later. Be sure that the majority of the content is directed toward specific reasons to buy the product. Do not always make it sound like a sales pitch.
Focus on important points like how your product can make life and things easier and more enjoyable or profitable. Use dollar amounts if you have proven sales (someone else’s, if not your own). Focus mainly on the benefits to the user – how it will help and secondarily on the features (page quantity, video length, etc.). Include compelling subject lines in the email.
As much as possible, avoid using the word “free” in emails because there are still older spam filters that will dump emails based on triggers (like ALL CAPS, multiple exclamation marks, dollar symbols) and that kind of content into the junk folder before even anyone gets around to reading them. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.
Remind your readers that if they find your emails going to the Spam folder to whitelist your email address by putting it into their contacts list and dragging and dropping the email back into the Inbox. On Gmail they may have to look in other folders (Promotions etc) as well.
Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.
Try to write a minimum of 2 articles per week, with at least 400-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Do post exchanges with other like-minded bloggers. Part of the post will be a signature block which can contain a link back to your site. Of course, you will be hosting a post and link to their site too, but if the main thrust of the site’s contents are related, this will not be a bad thing and each of you will get readers who might not have seen your styles before.
Go out and discover other blogs and forums where like-minded people visit on a regular basis. By becoming one of the crowd (at least to start with) you will become a ‘known name’ and by being an active participant – asking and answering questions, over valid and full comments, you will gain expert status. You are usually allowed to reference non-sales articles within an answer and another link in your signature block – 2 more ways of getting targeted traffic to your site.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.
The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.
Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.
Besides, think of the huge pay-checks you will be receiving…