I hope that you enjoyed your last lesson and that you now have a better understanding of how to research and create your own profitable information product.
Today were going to be talking about creating a buzz for your new information product before it’s finished, so that you’ll have a list of eager, potential buyers awaiting its release.
When it comes to successfully launching a new product the pre-launch phase is often overlooked, but it can be a very important factor in whether or not your product will be profitable. Pre-launch is usually started sometime during the creation of your product, you slowly around 2 to 4 weeks before the official launch day.
During this phase what you are doing is warming up your target market so that they will be excited and predisposed to buy as soon as your product is ready for purchase. When done correctly the pre-launch phase can literally create a buying frenzy on launch day.
When it comes to creating a good pre-launch buzz there are several things you can do; for instance you can set up a pre-launch web page. On this page you can and should offer some type of a free report that acts as a teaser and helps you capture leads for your upcoming product launch. These leads will be a list of potential customers as well as affiliates that can help you make more sales.
Now, let’s go over a few more quick tips you can use to help create a powerful pre-launch buzz:
Leak sneak peeks to the public, by mentioning certain aspects about your new information product where appropriate on message boards, social networking sites and other places. Be sure to include a link back to your pre-launch web page. You can also offer them a sneak peak at the unfinished product as well. By giving them just a taste of what is to come you can easily pre-sell them.
Participate on social networks every day. Don’t constantly only promote your product, let your signature line do that, instead answer questions about your topic which can establish yourself as an expert so that by the time you launch people will be begging for what you have to offer.
Ask the movers and shakers within your target market to look at the product prior to launch. Give them a free copy to review in exchange for their testimonial.
Webinars are hot right now, so host one prior to launch. You can use a slide show and a Webinar service like GoToWebinar and briefly go over what’s in your product and what it can do to help the people who purchase it. This is a good time to offer a discount to people who act fast. It’s also a good place to get affiliates.
Movies have trailers and so can your information product. You can use a video camera, a webcam, or screen recording software like Camtasia to create a preview of your product. Then place it on YouTube, your Blog, and any place else you can think of so that you can to get the word out about your launch date and your product.
Create a slide show and place on SlideShare.net giving an outline about your information then at the end mention your launch date for the entire information product.
When the product is finished don’t launch it yet, have instead a pre-launch, offering it at a very low price to a very select few. Include a file in the launch inviting them to talk about what they think about the product via response video to your trailer that you placed on YouTube.
Run a contest for your affiliates, making it more worthwhile for them to heavily promote your product. Offer them the chance to win cool prizes and increased commissions. This will inspire them to work hard for you.
These are only of few things you can do to help create a good pre-launch buzz for your new information product, but when done correctly they can have a big impact on sales when you finally launch.
That’s it for today’s lesson. In your next lesson we will be talking about some of the best ways to deliver your finished product into the hands of consumers, including how to accept payments and automate the entire process.
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