Easy YouTube Marketing Tips

Easy YouTube Marketing Tips

As you probably know, YouTube is the 2nd biggest search engine and the third most visited site on the internet which makes it pretty useful for marketers to both show their wares and to pass on free information. But there’s a lot of things that can go go wrong when adding your video – assuming you make a decent one in the first place! Here are some easy YouTube Marketing tips for you.

If you are making a video for marketing, keep it short. Two to five minutes is enough really. Too many people feel like they have to talk for hours but all that does is switch your viewer off and they move onto the next video. If you have a lot to say on one topic, consider breaking it down into 2, 3 or more videos. You then have the advantage of multiple chances of being found.

Put a web link somewhere in the first 2 lines of your description. Although you can write much more (and you should), much of it gets hidden behind behind the ‘See More’ link. Having your link as the first thing people see means it is much more likely to be clicked.

Your description should be keyword rich but not just be a keyword list. Sooner or later, YouTube will crack down on these descriptions and if you have a hundred or more videos it could be a right pain to go and edit all of them so that you comply. Treat it like a blog post or comment and write real sentences which make proper sense.

If you have a number of videos to put up, don’t do them all at once. One every few hours – so no more than 4 to 6 a day, spread out. By all means have everything prepared offline – descriptions in documents etc. but don’t make Google and YouTube suspicious that you’re planning a full scale assault.

If you’re putting up PLR videos then take the time to customise them by adding your own intro and / or outro sequence. I’ve had an intro done on Fiverr and I use Windows Movie Maker, which is free, to join it to any video I use. It personalises the video to me then, even if it’s not my voice the viewers hear. Make sure these intros are not more than 5 to 7 seconds long. You don’t want to bore your viewer too soon.

Finally – make good use of annotations at key points of the video. If there’s a lull or a plain bit of screen add a description or link for 8 to 15 seconds and certainly include one at the end. If you confirm yourself with YouTube – a matter of getting a phone call or text from them, you will be allowed to use live, clickable links in your annotations. If you don’t wish to confirm yourself, just use the annotation to tell the viewer that there’s a link in the description box below.

There’s a lot more you can do with YouTube but to find out some more excellent tips follow this link to check out Easy YouTube Marketing – a package that can take your YouTube marketing to the next level and beyond.


 

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Have you got some good YouTube Marketing ideas? Tell us all in the comment boxes below.

 

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3 Comments

  • Steve, great info on using You Tube. Particularly the part about the length of the videos.
    Roy Miller recently posted…The Big Commission BlueprintMy Profile

  • Sue on

    Really hot tips, Steven. Thanks a ton.

    How can I look directly into the webcam, as well as read a script? For my first ever video in QSC, I tried a lot of weird stuff, but still appear to be looking up or sideways somewhere, hahaha!

    Thanks again.
    Sue

    • Hi Sue,
      One way of reading a script is to use a large tablet computer loaded with an autoprompter app. If it is right beside the camera lens then there is a lower chance that you not looking at the camera will be noticed.

      The other option is to be blatant and use cue cards with your basic ideas on them, dropping each one as you start speaking about the topic. I have seen more than one guru level marketer using this latter technique and it loses nothing to the presentation.

      One last tip which is more complex at both the planning and editing stages is to cut to a Powerpoint slide inbetween speeches. Plan longer pauses and find something that makes a loud click (ruler on a desk) that makes sound cuts easier to find if you use Audacity to edit your audio.

      One last thing… Practice and don’t feel you have to do everything in one take.

      Regards,

      Steven Lucas

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