End of Year Marketing Update

I admit it. I’m a bad boy. I didn’t post on Friday 5 Dec 2014. I’ll make up for it somewhere along the line!

So your Christmas sales campaigns should be prepared and ready to go to get those last minute ideas lined up in front of your buyers list. What they’re looking for is something with quick gains from small efforts – You’ll have probably noticed that there a few new CPA (Cost per Action) products hitting the streets at the moment which fit this bill nicely.

An alternative is to look for products on JVZoo and WarriorPlus that are instant payout (rather than having to wait 28 days). The danger with these though is that if there’s a claim for refund that claim will eventually end up coming from you as well, so if your reserves are short then beware.

I have to admit that I haven’t been doing a great deal since I spent a weekend setting up a health based funnel and autoresponder sequence (http://www.steven-lucas.com/health). I’ve tried running it on my usual safelists (European, SafeMailServices & Herculist) as well as Bweeble with no responses so far. I may have to start researching to see if there’s solo ad providers who specialise in the health niche.

Good health, Go girl
Good health, Go girl—Gamma Man (Flickr.com)

In the new year, I’m going to start dropping some freebies for download from this site. Most will NOT require going through a squeeze page, although some will if they tie in with a good back end series. I’m also going to work on larger, more convoluted funnels with up and down sells, first of all, to get the experience – so I can pass it on to you and secondly to be able to write up the process, including where to put successive links so it all falls in to place.

Another investigation will be in to tracking links. Every mentor and guru says they’re important and it’s easy to see why, but no one explains it in simplified language, so that will be my aim to you all. I still have a 30 day product creation and sales audio course to set up. I have the audios in somebody else’s voice at the moment – should I redo them in mine or just add value to what already exists? Your thoughts would be very welcome in the comments section or directly emailed to me. Along with this I’m going to write up about split testing using ad rotators and ways of keeping it cheap. This all should keep me busy at least until Easter!

By the way – if you want routine updates when they happen, sign up using the form at the top or the pop up that happens occasionally. That way you’ll get an email as soon as a new post is released which will save you having to remember. It’s painless and doesn’t incur a huge number of emails every week from me (3 to 4 usually). I don’t like being bombarded myself and I certainly wouldn’t do it to anyone else either.

Just to finish up, here’s a silly video I made by joining a couple of clips I did on my tablet (for no other reason that ‘because’)

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5 Comments

  • Stacy on

    Steve,

    I like where you are headed. Sounds like you have made some great plans for the coming months. Time to execute!

    I love the product idea surrounding tracking links and explaining in a simplified language. I get a lot of feedback regarding link tracking and analysis, and how people wish it could be simpler – which really means they wish they understood it. Leading them to that understanding is a result that I believe people would pay for.

    You have a ton of great content on the site since I last checked in. You’ve been really busting out the work!

    I will be checking back in more often to see how your business is coming along.

    In your corner-

    Stacy
    Stacy recently posted…Not So Brief Hiatus!My Profile

  • Hi Stacy,

    Many thanks for your kind words. It’s so good to see you back here again. Rest assured I will pop by soon and see how you are getting on. That cheery smile of yours graces every page on which it appears. I’m so pleased that one or two of those pages are mine.

    Regards,

    Steven Lucas

  • I would really like to see an article on the best ways of link tracking. I never understood how to track links properly and what tools are the best to do it.
    This is my first visit to your blog and I am really liking it here. The articles are superb. Also thanks for letting us know your marketing plans for Christmas.

    See You soon! 🙂
    Arbaz Khan recently posted…7 Best Alexa Tricks to Improve Alexa Rank of Your BlogMy Profile

    • Hi Arbaz and welcome.

      Yes it looks like I’m going to be spending some time learning (and translating technobabble) about tracking.

      Glad you’re enjoying everything.

      Regards,

      Steven Lucas

  • Awesome!! Looking forward to hear more from you.
    Sarvesh Shrivastava recently posted…Android Emulator For PC: 5 Best Android Emulator for WindowsMy Profile

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