Judging from my own figures, I understand that one in every forty individuals who view my video clip will decide to purchase at that moment. So, to get 40 product sales a month, I would need to find a way for 1600 people monthly (52 people every day) to watch my product sales video clip. And how to I do that? Well, this brings us to step five for creating wealth…
The easy way, of course, is to simply buy leads. However, this is not always very cost effective, especially starting out. Some people pay as much as $5 a lead, depending on their marketing strategy, and this would cost $260 every day to get 52 leads! A figure that would then have to be factored in to my daily profit, meaning I would need more leads to get more sales. Paying for these extra leads means I need to sell more, which means buying more leads. You get the point!
While many people choose paid marketing strategies, I elect to use free marketing – blogging, article marketing and videos to bring in my leads. Assuming you want to go this route as well, let’s determine how to get those 520 people every day to reading your blog posts and articles, and watching your videos. (520 visitors is based on my very own 10% opt in percentage for my content to produce 52 leads.)
This is where keyword research comes in. You don’t want to waste your time writing about stuff that nobody wants to read! You can determine the potential visitors to your site by accessing the free External Google Keyword Tool at ‘Google.AdWords.com’ and click on the link keyword research tool.
Figure out the number of people searching for your keyword phrase that you’ll be using throughout your content. For instance, I understand that the keyword phrase ‘how you can create wealth’ gets roughly 590 exact match searches monthly, or 19 searches a day. This knowledge tells me that if I can promote this content to rank on the first page of Google, I can expect about half of those people (10) to watch my video clip or reach my article or post, and 10% of those people (1) to become a prospect.
So in this scenario, this particular piece of content for the keyword phrase how you can create wealth should yield me one lead every day. How do I get 52 leads every day?
Simply put out more content for other keyword phrases. 52 pieces of content each yielding one lead a day will give me 52 leads per day, which generates 40 first line product sales a month which equals an average of $10,000 monthly.
You might think that generating 52 pieces of content all at once is intimidating, and without paid assistance it might be. But if you can generate 5 pieces of content a day, within 2 weeks you’ll have enough. Distribute these articles amongst as many different article sites as you can (putting one daily on your blog), and if you can put a different tracking link for each site, you will know which are the most successful sites for you and you’ll know where to concentrate further efforts. Links back to your offer should be once in the article and once in the resource box at the end of the article.
If 5 articles a day is too much then try 3 or 2 or 1. Progress will be slower than if you generated 5 a day but over a period of 8 weeks you will have everything in place.
You don’t have to stop at 52 articles either. You can increase the number of articles pointing to the same offer, or you can start again with articles pointing to new offer funnel. This second idea is probably better because you then start to have multiple streams of income, so that if one stream dries up you have others to replace it. This is another reason why tracking is important. When your income starts to dip you’ll know which funnel needs either bolstering up or replacing. More on Profitable Writing at http://www.profitablewritingclub.com
Another thing to do is to collect the email addresses of visitors to your offer. Many people will not buy on first sight and there is little chance they will remember you tomorrow, so you will have to remind them, but to do this you need to be able to contact them again.
Using a web form linked to an autoresponder will enable you to send out planned emails at regular intervals to build up a relationship with them. By the 5th email people will feel that they know you and they will begin to trust you enough to buy something from you. However, list building and email marketing is a whole new game. You can explore this game at http://www.buildalistclub.com
Remember it’s your $10,000 a month and you must earn it. Your future is in your hands.