Loads of people start in online marketing and sooner or later, 97% of them will fail and give up. They’ve bought ebook after ebook, system after system, shiny object after shiny object and got absolutely nowhere. So what have the 3% who succeed got over the 97% who fail? The answer is A MENTOR.
A mentor is a guide, teacher and occasional rump-kicker who has been there, done it and is selling the t-shirt. Someone who knows what is currently working because they are still successful now. Someone you can have confidence in and who will inspire the confidence that you need in yourself.
Now. The obvious question is where to find such a paragon of internet marketing virtues? Surely not those people who make offer after offer and expect you to buy ‘product x’ one day and competing ‘product y’ the next? No, of course not. Look for someone who is promoting their own products heavily and has a full system in place, from free give-away ebooks where they reveal a small part of their system through larger audio/visual systems up to personal one-to-one training. If you find someone who puts their own name to every piece of work that they sell, has their own face in the videos and their own voice on the audio then chances are they are preaching a working system and may even be using an expanded version of the self-same system for their own organisation.
How would you find such a mentor? By research, the same as you would research anything you buy (including the next shiny object), by looking around to see what people are saying about the product and its author.
The Warrior Forum is always a good place to start. If you’re not a member and you are determined about internet marketing or any online selling, then you should give it some serious thought. It is a place where (mostly) like minded people meet in order to discuss internet marketing in its various guises, probably including some you might not have heard of. It is NOT a place to spam peddle your wares (affiliate links not allowed in posts) although there are sections where you can sell your own products (called WSOs or Warrior Special Offers) to the membership.
There are other dedicated marketer forums too, but I will encourage you to research them for yourself.
As for my mentor, well I have decided to follow Alex Jeffreys. He’s a Brit like me and to my mind he talks a lot of sense when it comes to marketing tactics. He talks a lot about his past at the beginning of many of his products and he admits to having a team around him now although he started as a one man show. Look out for his free ebooks called ‘Guru’s Dream’, Newbie Nightmare’ and Guru’s Nightmare’. You’ll have to sign up to his lists to get them or they are available on Kindle through Amazon. You don’t get bombarded with sell, sell, sell emails and you do got lots of great information, mostly in video format. He has a good reputation online and just has the right sort of ‘feel’ to the way I want to approach things. I’m currently working my way through his ‘Marketing With Alex 2.0’ product which is 25 hours+ of video material. Not bad for less than $20! Unfortunately it’s off the market at the moment but Alex does re-release it now and again and I’ll let you know when it does make an appearance.
Alex, of course, does have mentors of his own (he apparently spends over $50,000 a year on them) so when he tells us things, they are coming from a very expensive horse’s mouth and are well worth hearing.
That’s enough from me for now. Do some research, pick yourself a mentor and start to study their material and methods. You’ll be one of the 3% soon enough.