Internet Marketing for Business – 03

In the last issue we talked about increasing online visibility for your business through guest posting. In this issue we are going to talk about how using the right keyword phrases can generate more traffic to your business website.

If you want more people to visit your website, you need to generate targeted traffic. And you don’t just want a little traffic, you want as much as possible. The best way to reach more people is through the search engines. And the best way to show up in the search engine results is to optimize each of your web pages for a specific keyword phrase.

Here is a brief overview of how you can accomplish this:

– Find a keyword phrase

Don’t just sit down and write about any subject that enters your head. If you really want to appeal to people, you need to write about things that they want answers to. Start by finding a good keyword phrase to use in your post. This means it should be a phrase that a decent number of people are searching for, but which has a relatively low number of competing websites. Keywords tools such as Market Samurai and Wordtracker will help you identify these phrases.

– Create your post outline

Once you know what you want to write about, you can start to outline your post. Make sure your title contains your keyword and that your post itself will deliver on the promise of that title. Some people like to also include their keyword in at least one of their header tags (H1,H2), but you need to make sure that you won’t have so many instances of your phrase that Google sees you as a spammer.


Introducing the 26-week Digital Marketing Plan Inner Circle!
This comprehensive, step-by-step online marketing plan is for anyone who wants to develop a successful online business presence! This proven system shows you precisely: What to do, how to do it & exactly when to do it – 100% Guaranteed!
Click Here!


– Write high-quality content

With a good outline in place, you should be able to sit down and write your post quickly. At this point, don’t even think about your keyword phrase, except to make sure that you’re sticking to your topic. You’re writing for people first and search engines second. Once you’re done writing, go back and make sure that you do have the keyword phrase 2 to 3 times in your post, depending on the post length. The last think you want to do is “stuff” your article with a specific keyword. If you find you’ve done that by accident, just go back and vary the phrase a bit or use other words as a substitution.

Business

– Add images

Always add at least one image to your website post. It should be something relevant to the content, naturally, but it should also have your keyword in the alt image tag and image description. You’ll be able to see the places to input these when you click on the button to edit the image in WordPress. Another reason to add a description and tag is that Google can read text, but it cannot read images. By adding a description and alt image tag, you’ve given the search engine something to read.


Are You Ready for A Step-by-step Online Marketing Plan That Works?
The 26-week Digital Marketing Plan Inner Circle is for anyone that wants to build a solid online business presence & achieve real long-term, success from online promotions!
Click Here!


– Add links

By creating links within your post to other posts in your site, you create a natural structure that the search engines love. At the same time, you add value for you readers by pointing them to other information that they’ll benefit from.

However, you shouldn’t limit your links to internal ones. That looks suspicious to Google and could even get you pushed down in search results. Link to one or two other sites that add value for your reader and they may even link back to you, bringing in even more traffic.

If you really want people to read your website content, you should always try to start with a keyword phrase that your target readers are looking for. Longtail keywords are the best and they will help you be more specific about what you write. In addition, by using a keyword in the title of the post and strategically throughout it, you’ll be far more likely to rank highly in the search engine results.

Make sure you look for your next issue soon. We will be talking about some simple ways you can create a lead in info product to even if you’re not a writer.

If you like what you’re reading and would like more, please sign up to my list using the box below. Lots more information for Internet Marketers of all types and experience.

If you don’t see an email from ‘[email protected]’ within a few minutes, please check your Spam and/or Promotions folder. If necessary, drag the email to the Inbox to ensure you always get my messages.

Save

Save

Related Posts

What’s an Intermediate Page and How Will An Intermediate Page Help You?

What’s an Intermediate Page and How Will An Intermediate Page Help You? An Intermediate Page (in a marketing context) is one that you can put up between an email and an affiliate link to a sales page. The intermediate page serves as a pre-sell of an affiliate product and helps to screen out the less […]

Read More

Does it Cost You To Sell Cheap Products?

Does it Cost You To Sell Cheap Products? Do you produce cheap products? A 20-page ebook? A 5-minute video? The sort of stuff that can be seen on sale all day long at $1-$10. We all know that cheap products are aimed at the newbie market. Those who want to know better but can’t afford […]

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge

Loading

A Request For You To Join In

Hi,
My name is Steven Lucas and I'm a part time experienced beginner to Internet Marketing. This means I've dabbled a bit now and again, but until recently, didn't put any serious effort into making real money. Now I am doing so and this blog chronicles my adventures, as well as offering advice and reviews.


A blog should be a dynamic, two-way process and I'd love your feedback. Tell me what you like, what you don't like and what you think I need to add.

I'm not an all-knowing expert and I really want your opinions and ideas. Feel free to add your two cents worth.

At the bottom of each post is a little line that says "Leave A Reply". Just click on it and have your say or use the Facebook commenter box and have the comment appear on your Facebook wall too. Let the world know that you appreciate Steven Lucas Marketing.

Cheers,

Steven Lucas

P.S. Please support me in keeping this information source running. Make a donation via PayPal.Me/StevenLucas

P.P.S. Thanks for reading all this waffle. CLICK HERE to collect your reward.