Joining a JV Giveaway is a big thing at the moment. They have had a bit of a revival over the last few months. Even big name marketers are running them, and they must work otherwise why would big names like Reed Floren and Andy Waring even be getting involved with them.
Simply put, a JV Giveaway is when a group of marketers get together and jointly offer a number of freebies from each of them. A short description of each freebie is advertised on a common site and everybody sends traffic to that site. To get the freebie a visitor has to sign up through a squeeze page as normal, but whilst on the site, they will see plenty of free offers from all of the JVs (known as contributors). This gives all the JVs a chance to get new subscribers.
There are usually extra complexities in that JVs who send more visitors get their giveaways pushed higher up the list, so there is an incentive to get as many people as possible to see the site. JVs who buy an introductory offer (usually only a few dollars) get upgraded to being a ‘paid contributor’ and can usually show more freebies and in some cases, be allowed to display a paid offer through a banner or text ad.
The usual way of running a JV Giveaway is via an established system which runs 2-weekly giveaways and attracts a co-sponsor to be the ‘lead name’ on a giveaway.
The leading system at the moment runs giveaways for 2 weeks and has a new one starting each Tuesday and Friday – in other words, up to 8 giveaways a month with up to 4 running at any one time, assuming there are enough co-sponsors.
You become a contributor by being invited by either the co-sponsor or another contributor – basically, you have to know someone who’s already ‘inside’. Once you’ve contributed once, you will be contacted by the main system each time a new JV Giveaway is announced (i.e. a new co-sponsor has been found).
Once you’ve been invited into a JV Giveaway, all you need to start with is an existing squeeze page. You’ll be asked to enter various details into a form – the bare basics are a giveaway name, the squeeze page, the direct download page, a short description (up to 50 words) and a long description (up to 300 words). You’ll also be asked for a support email address and a value for the giveaway.
As a free contributor, you’ll only be allowed 1 or 2 giveaways whereas, if you buy the paid product you’re offered when you sign up ($3 to $10), you could be allowed up to 8 giveaways, as well as text ads and banner offers.
If you don’t already have a squeeze page or think you don’t have anything you could use as a giveaway, the co-sponsor will often add some PLR for people to use, but bear in mind that a lot of people could be using the same stuff and to stand out you have to offer something different. This could be time to dig out some PLR or MRR that’s been hiding on your hard drive for a while.
You may see rules about ‘nothing over 2 years old’ or ‘no duplicate offers’, but I have yet to see these strongly enforced. You are also expected to send visitors to the JV Giveaway site and people who send no-one could be expelled from the JV Giveaway, so there are 2 reasons why you need to send traffic – even if you just buy 50 clicks from a solo ad vendor.
A recent idea that being used is that you can pay a small fee and actually buy your way further up the list. For a fee, you can buy a certain number of points and distribute them amongst your giveaways. If you don’t have much of an email list, this is one way to get seen first. The fee also ‘fireproofs’ you from not sending visitors, so there’s a bit of protection there too.
This is the really easy bit. You have to either know where the giveaway sites are or be invited by a co-sponsor or contributor. As stated before, contributors like inviting new members as it pushes their freebies higher up the list and, as with search engines, the stuff on page one gets the first visibility and therefore the most clicks.
Once you’re in, you are free to browse around and look through the list of giveaways to see what you’d like to get. You will have to sign up to a squeeze page and chances are, you may have seen some of the stuff before, but there is also a lot of newer and unseen items on offer.
Some canny marketers use JV Giveaways as a testing ground for new squeeze pages (including A/B testing variations) and newly written freebies. Anything that gets good feedback can then be put out into the wider world.
For the most part, the giveaways tend to be internet marketing oriented, but you will occasionally find stuff for other niches, mindset products and WordPress plugins and themes useful for all marketers. Very often, the giveaways are the whole PLR package and not just the ebook. Once or twice, contributors have offered multi-part video courses so it’s not just old PLR ebooks.
If you decide you want to join in the next JV Giveaway then please feel free to drop me an email ([email protected]) and tell me whether you’d like to be a contributor or a member. If you need help to set up a squeeze page, either because you need a product or need help to set a squeeze page up, then I’d be more than willing to help. Again, contact me by email.
I look forward to seeing you on the inside.