Experienced online marketers will generally always make use of link tracking within their websites because they fully understand the importance of it.
What link tracking means and how it is implemented is as follows. Whenever a visitor to a website clicks on any link within that site, the information is recorded and stored in a database. This happens automatically, behind the scenes, and the visitor is usually not even aware of it.
Here is a more detailed description. The online marketer installs special software on the website to handle link tracking. The software is then configured to record information on certain portions of the website (not all links are monitored, as for some there is no need). When a visitor clicks on any of the links, the software normally transports the visitor to a special concealed address first, and logs all the information.
Once the information has been stored, the visitor then arrives at the intended destination. This interim step is designed to be very fast and un-noticeable to the visitor, allowing for little or no chance of any web delays along the way. The actual information that gets recorded is not just an increase in the count of clicks for that link, instead it is much more. All other available data is stored also, information such date, time, ip address, source, country, web browser, and many other items also.
Once the information has been stored correctly, it can be accessed at any time by means of reports, showing as much or as little data as required.
So why is link tracking considered vital to online business? Well, here are some of the key points to consider.
Pinpoint mistakes – All online marketers are expected to check and then double check every aspect of their site before it goes live, but we all know that mistakes can and do happen. Suppose one of the links is configured incorrectly, pointing to the wrong location. This type of error is the sort that could go un-noticed for a long period of time. But by examining the reports from the links tracking software, any of these types of errors are usually easy to locate, and thus correct.
Get instant live data – Online marketers are very often involved in product launches, sometimes their own products and sometimes they do joint ventures with other marketers. Whenever such a launch takes place, it is vital to have full access to live data. Regardless of all testing that has taken place beforehand, once the traffic and the visitors start to arrive, this is the time that things tend to go wrong.
If the link tracking information is not completely up to date in those situations, it may be useless. Many of the affiliate programs and even some versions of free link tracking programs do not provide this real time data, instead it is usually a few hours behind. This is one of the main reasons why marketers like to use their own software, instant data.
Track performance – The next point to consider, obviously, is the actual reports and data. Find out how a particular page or a particular link is performing. Visitors may be expected to follow a route from point A to point B to point C where they make the actual purchase. If any of the links in the chain are not performing very well, such as visitors leaving, the marketer can spot this happening, and proceed to make some corrections.