The Power of More Than One

When we start marketing we’re almost always alone. At best we start with another friend who may have as little idea as we have. And we struggle. Boy do we struggle.

We get easily distracted by the next shiny object, we lose pace because we have no idea what to do next, we lose heart because nothing seems to work or we hit a roadblock because we have a task we know needs doing but we only have a vague idea on how to do it.

So what can we do about it?

We can get a mentor – someone we trust, who has already walked the path we wish to tread. Someone who has already been successful at what we want to do. Now fortunately, this mentor does not have to be in our niche as internet marketing skills are easily transferable. There might be a slightly different set of words to learn about but the principles of marketing people, products and websites are essentially the same.

A mentor not only teaches the principles but will also encourage his pupils and occasionally rant, rave, kick butt and generally motivate them to keep on doing what they should be and not procrastinating or sitting in the corner making excuses. If the pupils come up with their own products, the mentor will also often promote them to his own email list which will probably be considerably larger than the pupil’s, either individually or collectively.

The downside is that the mentor will probably want a large fee – or at least a large seeming fee to the absolute beginner marketer. When you’re starting out on a budget, you probably think it’s bad enough with $10 a month for  hosting, $20 a month for an autoresponder and when an experienced mentor comes along stating he (or she) wants $500 or $1000 a month (or even per week or per day!) and they cannot guarantee the results, you have to wonder if it would all be worth it.

Alright you will get personal attention from the mentor for that fee. It might just be via their personal email and a weekly teleconference call but it will be ‘the name’ that you talk to and get the experience from. Your chances of big success are very high and you will probably learn a system that is scalable all the way up to the same level as the mentor.

Or you can set you sights a little lower and go with somebody who has a little less experience, is making some money – maybe not in the six figures annually class, but has more than a little familiarity with marketing and plenty of hands on experience and more to your point, doesn’t charge quite so much in fees. You can probably still get the benefit of their personal attention for $100 to $300 a month (still a lot for some people), and you may end up doing just as well as them, then when you get to that sort of earning level you can trade up to the highly successful mentor. Remember that a mentor will still only be able to guide you to the highest level that they have achieved.

It’s a bit like like hiring a band for your function. Do you pay up for the big name chart success band or do you pay for the good covers band who almost look and sound the same?

Or do you get together with a bunch of your mates who can play a bit as well and make your own noise? You can make your own sounds, get it mostly right and although you won’t fool the fans, what you can deliver, you can make a good job of. And the same can go as another choice for marketers too. A bunch of you can get together, trade experiences and ideas, encourage each other, support each other’s releases, and that too will start you on the road to more success.

How you start doesn’t necessarily determine how you’ll finish. How determined you are is part of that as is how good the guidance you get. Many of the big name mentors have a lower cost, pre-recorded course which contains most of the essential outlines and the more organised ones will have support staff to help run the course. Not quite the top guy’s personal attention, but it will be someone he’s trained.

Part of the motivation for your success will be the amount you’ve put in, in money as well as effort. If you’ve handed over a couple of thousand dollars in one lump sum you’ll find your mind is concentrated wonderfully on making a success. Far more than if you’ve only pushed a couple of hundred – less than you’d spent on your last weekend away.

Whichever path you choose, you are more likely to be a success that if you stay working alone. Having other people in regular contact who will listen to your promises and declarations of intent, and hold you to them is a great boost. Social media groups, even blog posts like this one and others I’ve made, get comments and these comments are incentives to write more to keep the people coming back which, in the end, will make me feel more of a success. Success that I’m willing to share with you.

Thank you, good readers. Please feel free to comment below. Have I inspired you to go out and find a mentor? To be a mentor? Or am I talking pure drivel? Over to you.

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6 Comments

  • I often find that a group of likeminded people can provide nearly as much as a mentor. I say nearly as much, because a good mentor will have a harder edge to push you forwards and demand more.
    I’ve had some good ones, and some bad ones, who just didn’t provide the personal connection they had promised. Seeing the good and the bad has helped me work out how I’d want to do it myself, which is something on my radar.
    The power of more than one is a great title and a great point to make!
    cheers, Gordon

    • Hi Gordon,
      Yes I certainly would advocate discussion groups, but you will always get someone who wants to lead the group a certain way, which might not be what the majority actually wants, but everyone is too afraid to say so, which is where a mentor does score. You know who’s in charge and there is only one direction.
      As you also say, there are good and bad ones out there and the bad ones teach as much as the good ones, even if it wasn’t what they intended!
      Great to see you back here again.
      Regards,

      Steven Lucas

  • Dawn on

    Most of us struggle with some things at one point or another. And heck yes, I’ve thought about getting a mentor.

    What I can’t stand the thought of though is sitting through a whole crap-load of videos. For all you know, those vids were made back in 2010 and have never been updated. So trust becomes a huge factor.

    Like Candice, some of the tech stuff really confuses me. I’m kind of teaching myself bits and pieces by going through JvZoo tutorials and some on the LeadPages site (and a newbie probably can’t afford their prices!). It is a slow process…the learning.

    I kind of feel like we are all mentors, when we share.

    Now, getting back to hiring a mentor. These people are good with words when they are pimping their services. It is a given that you will see the blanket statement about “your results…blah, blah.” Regulations require that to protect both parties. But say you are on a webinar with someone who offers coaching. They may say they have successfully trained 5,000 people. Then comes a handful of testomonials. Hey, I rather hear how many of those people actually went on to earn more than 3 to 5,000 per month.

    Another thing I see happening with mentor programs, is that they teach you how to sell their products as an affiliate. Great source of income…for them. Your benefit is some income and learning how to promote products (although you are going to end up paying for ads).

    After all this ranting, there is an individual on the WF that has a somewhat unique style (and, he has angered some of the more traditional “coaches). But, would I use him? Nah. Having set through one of his courses, he moves way too slowly for me.

    Hmmm, I wonder if it is possible to develop a program that matches coaches with clients!

    • Hi Dawn,
      Looks like you have a great idea for a membership site MatchTheMentor.com – free for trainees and make the high priced mentors spend some of their earnings with you. If only it were that easy.
      In the mean time, we’d best keep writing our own recommendations on out blogs and letting people know who we consider good or bad and why. The latter is especially important, of course as we all want to know the reasons – and of course it might help us to avoid lawsuits. Far too much a consideration these days.
      Mentors of course say they charge high fees to get the commitment out of their students. If you paid a grand to study with someone, damn right you’re going to concentrate on what they’re teaching. But you run into the Catch 22 situation where if you were earning enough to pay their fees, you probably wouldn’t need them!
      Ah well. Such is life. If it were too easy, it wouldn’t be fun.
      Regards,

      Steven Lucas

  • Hi Stephen,

    I think you actually bring up a great point here. While it is definitely an asset to have someone who has been down the road before, does he or she really need to be at the top of the game?

    As you stated a lot of the ideas in Internet Marketing are both universal and easily transferable. A lot of the top name mentors and coaches are releasing video based coaching series which I would definitely agree is a great place to start!

    I would say that a cheaper video based program would suffice (ex. Marketing with Alex) which has blown me away! Until I get some of the basics down.

    I actually had a mentor get incredibly frustrated with me because I was not up to his level in some areas…

    My goal is to finally be the mentor one day… What about yours?

    • Hi Jeff,
      If you’re putting in the effort then any mentor who complains that you’re not up to his level shouldn’t really be mentoring. There’s a saying that goes along the lines of ‘there are no bad students, only bad teachers’, which I think sums it up quite nicely.
      I agree about the MWA course. (I got the old one not the newer MWA Live that is Alex’s 1st OTO on his budget products). So much to go through just on the main course (25+ hours). It was doing that course that inspired me to get going again. Now all I need to do is stop blowing what little earnings I get on shiny objects!
      Thanks for coming by once again Jeff. Your comments and insights are always welcome.
      Regards,

      Steven Lucas

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