TOP 5 BENEFITS OF landing page optimization

TOP 5 BENEFITS OF landing page optimization

Know the top 5 advantages of landing page optimization

It is not surprising any more that, irrespective of the size of their business, almost all companies are now willing to make their efforts count on the global platform. We are talking about internet. Yes, the medium has brought revolutionary changes in the field of marketing and promotion. Online advertising is now one of the most dominating concerns in the business world and will remain so in the coming future too.

Online marketing starts with website and you need to develop and design your own business website to make a distinguished presence on the global platform. You need to be very careful about each and every aspect of your website, especially the landing page.

Hubspot Landing Page Inbound Marketing

What is a landing page?

It is very obvious that you would like know about the same. The basic concept is like; whichever page of your website a visitor lands – that is the landing page for that particular visitor. It is as simple as that. But your website may contain many pages and when you are considering the fact within the realm of online promotion and marketing, the common practice is to refer to a web page which is distinct by all means from the main website and has been exceptionally designed and developed for a focused objective.

Primly, there are two different types of landing pages namely;

  • Click Through Landing Pages

  • Lead Generation landing pages

The elements of a landing page

There is some basic structuring followed to design and develop each of the pages of a website, at least if the owner is really eyeing on a developed ranking position on the SERP. Here one thing is noteworthy to mention and that is; studies have revealed that the common visitors will very likely abandon a website if they dont find the page attractive enough. You can now understand the importance of a good and professional design of that page.

Scanning through various successful landing pages, you will find several key elements in common and one must have better knowledge about the same particularly, while trying an effective optimization of the landing page. Here they are:

  • The headline: This can make or break the game! Yes, there should be a steady and catchy headline for the landing page so that it immediately catches the attention of the visitors.

  • The Image: Things that are you trying to convey through your website should be illustrated well through a significant image on the landing page.

  • Call-to-ActionBased upon the type of your landing page, you need to have a Form or Call-to-Action button on the landing page.

  • Social proofs: Testimony from valid consumers still has a very good impact on the visitors and thats why you should maintain social proofs of the same on your landing page.

Advantages of landing page optimization

Now lets shift our focus to the top 5 advantages of landing page optimization. A good landing page should be clear concise and certainly the one that can guide the visitors regarding what they need to do next. So, here are the benefits.

Visitors Conversion:

No matter what the purpose of your website is, the key intention of every business owner is to attract as many visitors as possible and also converting them to customers. Now, this process of conversion is not as easy as it sounds. But the process can be made easy through a well optimized landing page. This can well guide the visitors to the way to become a customer of the website.

Logging user information:

Another objective of the site owners is to increase the number of registered users. And this only becomes possible when the login user form is concise and to the point. By optimizing the landing page with login forms that are quick to fill up, site owners can easily delve into the world of visitors quite easily.


Effective advertising on the landing page can prove to be a wise decision at any circumstance. Some of the advantages of effective advertising on the landing page include higher paid placement, higher rates of click through, room for creativity and quick results.

Eye tracking:

With the help of technology, website owners can easily gauge the point of interest of the visitors on the website. It can tell us where users click and in which part of the website visitors spend most of the time. Optimizing these sections based on the results can certainly offer a big leap from the competitors.


This is one of the most ignored aspect of any website probably I am also a victim of the same thought process thats why mentioning this aspect at the very last. But the relation between color and human psychology is miraculous. If you can decode that mystery, nothing can stop you to your success.

So, now you know how to optimize your landing page for the best results of your website. Keep these factors in mind and enjoy the best results.

Do you want to know more about landing page optimization? Visit my website now at: Marketing with Frank

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  • Hey Steven–amazing detail in your posting! I didn’t realize there were different types of landing pages! The video for a free landing page was a great idea. You gave readers enough info to definitely get started with their own landing page!
    Barbara Dowling recently posted…Procrastination to Productivity!My Profile

    • Hi Barbara,
      Frank came up with some nice ideas during his presentation here. I hope his guest post will inspire others to offer theirs to me too.


      Steven Lucas

  • Hello Steven,

    Great article, a landing page is essential, especially if your are using paid advertisements. And you offer great advice here. Many local businesses use paid advertisment, but they send their traffic to their boring website, and the end user has hundreds of websites to choose from. Instead, they should send them to a landing page and capture the eyes first, get the lead, and then sell to them.

    Great article…
    Carlos Cortez recently posted…RGV Video Marketing Works And The Reasons Why!My Profile

    • Hi Carlos,
      You’re right in that people often send their traffic to ‘boring’ looking squeeze pages, but on the converse side, are people after your offer or have they come to admire your handiwork? I think the important thing is for the landing page to have the information that they are looking for to be found easily. Surely that is more important than an exciting looking page that no one can see what they’re actually looking for. You don’t want the message swamped by the messenger, after all!

      Thank you for coming by and leaving your ideas.


      Steven Lucas

  • kelly on

    Are there any rules as to when not to use landing pages? Can they be part of a blog for example?

    • Hi Kelly,

      Great question.

      A landing page has only one aim, to sign up the visitor. If you’re using a blog post then there’s a chance your visitor will get absorbed in your article and forget to sign up. Get their email first and then send them to your info pages.

      Hope this helps you and others.


      Steven Lucas

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