An Intermediate Page (in a marketing context) is one that you can put up between an email and an affiliate link to a sales page. The intermediate page serves as a pre-sell of an affiliate product and helps to screen out the less interested people.
You’d think that a properly written email might do that, but there are some who just click links without necessarily reading the surrounding text, or at least not absorbing the contents. There are also those who think ‘maybe I’ll just take a look’, without any real buying intention. An intermediate page will help to screen them out and help to improve your visitor to buyer conversion ratio – something that will definitely endear you to affiliate product producers. High conversion stats here help to encourage the big name affiliate sellers to sign up, so someone sending lots of visitors but few sales, is not really welcome at the sales page.
A list of the benefits would be a good start and if you have screen shots of some ‘inside pages’ they would help too. Anything that can raise the expectations of a real potential buyer and put off the ‘not-really-interested’. You don’t need to give away any procedures or product inside knowledge – you shouldn’t give away the farm, but hints and ideas could be helpful to turn an interested party into a customer.
Another way of doing an intermediate page is a pdf or video giveaway. It doesn’t have to be a full review or complete inside story, so long as it raises the interest and most importantly, contains your affiliate link – the same as the intermediate page must have. If you have your own bonuses to go with the product, make sure they get a mention and short description too, especially if they do something which supplements the potential of the product or fills in a gap in the knowledge supplied.
Keep the page simple. A couple of images and a clear call to action are probably all that’s really needed in addition to the text. If it’s a video, keep it to less than 3 minutes so that the people who know can decide quickly and the ‘don’t knows’ can be put off just as quickly.
Whichever method you use for an intermediate page – a web page or a pdf (or even both), make sure there is plenty of interest for the reader and enough information to let a real buyer know what they will be getting when they buy the product. It only needs to be said in a page or so – 500 to 800 words at most. There’s no need to bore your readers to death.
Do you have any methods for pre-screening potential buyers? Share your methods in the comments below.