Steven Lucas Marketing

My successes and failures shared with you.

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Word Of Mouth Marketing

Word Of Mouth Marketing

Sometimes the benefits of email marketing are quite different than anticipated. Most Internet marketers understand the basic concept of email marketing which is to email promotional materials to a large group of Internet users to promote an interest in your products or services. This concept is easy for many to understand but sometimes there are added benefits to email marketing. This article will discuss the basics of email marketing and will also explain how sometimes email marketing can be much further reaching than planned. This additional reach can be either a positive or a negative depending on the quality of the original emails and the reactions of the original recipients.

Email marketing is a very simple concept which is also extremely cost effective. The general idea behind email marketing is that an email is sent to an email distribution list and these emails are intended to create an interest in the products or services offered by the originator of the email. In theory this concept could not be simpler but email marketing can get significantly more complicated. One of the biggest complicating factors is the potential for the emails used in the marketing campaign to be viewed as spam by either the recipient of the email or the spam filter provided by the Internet service provider. This potential alone creates a major complication because Internet marketers have to make a significant effort to assure their messages are not trapped by a spam filter or immediately deleted by the recipients for appearing to be spam. Whispers, Whisper

Once the email messages get through to the recipient, they have a small window of opportunity to make a positive impression on the recipients and influence him to make a purchase or at least visit the business owner’s website. Providing quality content, keeping advertising subtle and at a minimum and providing a clear call to action are all factors which can help to get the message across and entice the potential customer to make a purchase or at least visit the website to research the products and services a little bit more.

As previously stated the goal of an email marketing campaign is to convince the email recipient to either make a purchase or visit the website to obtain more information. When an email recipient performs either one of these actions, it is considered a huge success. However, thanks to the power of the forward button email marketing can actually be much more successful than even the business owner intended.

The great aspect of email marketing is that when the email recipients receive an email which they think is worthwhile they are likely to make a purchase and may also forward the information onto a friend or family member they think might be interested in this information as well. The ability to forward email messages has become comparable satisfied customers using word of mouth to tout the quality of the products or services they received. However, the ability to forward a worthwhile email message is exponentially more effective than using word of mouth to spread the word. With just a few clicks of the mouse, the original email recipient can forward the message to several of his friends at once. This can result in significantly better results than the business owner had originally intended with no additional effort on behalf of the business owners.

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Easy Information Product Launch Crash Course – Part 5

Easy Information Product Launch Crash Course – Part 5

Well, we have come to the final lesson in the Easy Information Product Launch Crash Course. I sure hope you have enjoyed your lessons and learned a lot about how to launch your own successful and profitable information product.

Okay, over the last few days we have gone through the basics related to research, product creation, pre-launch, sales and delivery, now we need to focus on one of the most important aspects of launching your new information product and that is marketing.

Today we are going to jump right in and talk about some basic marketing techniques that you can use to effectively promote your new information product for maximum profits.

There are many ways that you can go about marketing your new product. Some are free, some don’t cost much and others can be quite costly. Today we’re going to focus on some of the free and low-cost methods that you can use to get the word out about the launch of your new product.

One of the most important things about marketing your information product is to create a solid marketing plan and stick to it. You’ll want to focus your efforts on reaching your target audience as quickly and effectively as possible. To do that you need to concentrate your efforts on niche specific channels where your target audience can be found.

Here are a few good places to start:

– Social Networks

When it comes to promoting your product via social networks, direct promotion is not always the best option. It’s better to participate in the community by providing helpful information. However, you can and should promote the content from your blogs and websites on social networks and use it to pre-sell your readers and lead them into your sales funnel.

One of the most beneficial reasons for using social networks as a marketing platform is that your information is often shared, which can have a viral effect on your marketing campaign.

– Press Releases

Think sending out press releases is old fashioned? Well, it’s not, as a matter of fact they are still one of the most effective advertising methods available for product launches. You can create online and offline press releases. You should do both for every product that you release because due to the nature of a press release sometimes the newspapers will not only print your story, but they will often make it available for online outlets.

– Product Reviews

Ask friends, associates and especially people with authority in your target niche to write a review of your information product for you. While this may not be as easy as it sounds it can be an extremely effective way to get a large amount of traffic to your offer.

One way to get people to review your product for you is by offering them a free copy along with other enticements in exchange for their time. One such enticement could be offering their customers a nice discount or free sneak peek of your product, which will be a win-win proposition for both of you.

– Popular Content Sites

There is no doubt that articles are an excellent marketing tool and by publishing articles specifically written to showcase the benefits of your product on popular content sites and article directories you can develop a nice stream of targeted traffic into your sales funnel almost effortlessly.

While writing and publishing articles requires a lot of time and effort it is well worth it, simply because once your article is published it will continue to work for you over a long period of time without any further attention from you.

– High Traffic Blogs

While it’s extremely important to blog about your new information product on your own blog, it’s even more important to post comments on other high-traffic blogs closely related to your target market. some people take blog comments for granted however they can be a great source of incoming traffic for your sales funnel. This is because every comment you make can and should include a link back to your product offer.

– Guest Blogging

Even better than comment posting, if you can become a guest blogger for high traffic blogs in your market you will be able to quickly establish yourself as an authority in the marketplace and when it comes to attracting more targeted leads for your new product there is no better place to be.

– Affiliate Marketers

One of the best ways to promote your information product is to have an army of affiliates promoting it for you. As we briefly discussed in your last lesson you can use one of the many payment gateways available to set up an affiliate program for your new product. Be sure to provide your affiliates with plenty of promotional tools, such as graphics, emails, newsletter information, and offer a good commission.

You can also offer an affiliate contests. By offering incentives and prizes for affiliates who make a high number of sales you can attract super affiliates and inspire them to work hard for you.

– Advertising Networks

When it comes to paid advertising a pay per click networks like Google, and Facebook can be a great option for promoting your new information product, allowing you to get up and start making sales almost immediately. A pay per click campaign can be very successful even on a tight budget, depending on what market you’re trying to target.

If you’ve never run a pay per click ad before you will definitely want to spend some time learning how to run a successful campaign. Pay per click advertising has a bit of a learning curve, but it can be a very profitable when utilized properly.

So as you can see when it comes to marketing your new information product there are many options available and it really all boils down to finding the method that works best for you.

As we close this final lesson I would like to thank you again for joining me and I sincerely hope that you have learned a lot about how to launch your own successful and profitable information product!

Even though this short course has come to an end, please feel free to contact me if you have any questions related to launching your next information product. I will be glad to answer them the best of my knowledge! admin(at)

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Easy Information Product Launch Crash Course – Part 4

Easy Information Product Launch Crash Course – Part 4

Well we’re winding down to the end of this short course, but we still need to go over a few things if you want to learn how to successfully launch your own profitable information product.

Today we are going to talk about some of the best ways to deliver your finished product into the hands of consumers, including how to accept payments and automate the entire process, for hands-free profits.

Once your brand new information product is complete it’s time to get out in the market place and ready for delivery, but before that can happen you have to choose the proper distribution method and set up a reliable payment gateway.

When it comes to delivering information products to your customers, traditional shipping methods often do not apply, unless you decide to create a physically shipped product by putting it on a CD, DVD or USB drive. However we’re going to focus mainly on digitally delivered products.

One of the best things about creating digital products is that they can be delivered digitally as well. This means you can set up your payment and delivery system one time and it will automatically accept payments and deliver products to consumers on autopilot. All you really need are a couple of web pages and an autoresponder to create a seamless buying experience for your customer.

There are a variety of different platforms that you can use to set up your sales funnel, so that it will automatically accept  payments and deliver products. Let’s quickly go over three of the most popular payment gateways used to accept payments and deliver digital products:

– Clickbank

Clickbank is an payment gateway that makes it easy for people to sell their digital products online. Additionally, selling your information product on Clickbank allows other people (affiliates) to promote your product as well. Once your product is added to the ClickBank marketplace it will literally be visible to thousands of potential customers and affiliates, making it a very good option.

The ClickBank platform works like an online shopping cart and payment processor that takes care of delivery, provides tracking, sales reporting. It also manages your affiliate program and automatically pays out commissions, so you don’t have to.

When you first sign up to sell your own products there is a one-time fee of $49.95 plus a 7% sales commission on every products you sell. The one-time fee is good for life and allows you to sell an unlimited number of products in multiple categories.

They provide complete set up directions. However you’ll need to set up a sales page, download page, and a thank you page to host your products on. You can find out more about selling on ClickBank here:

– PayPal

PayPal is possibly one of the most popular and widely used online payment processing services on the internet today. They make it incredibly easy to setup and accept credit cards wherever you do business. They provide everything you need to accept sales online including invoicing and your customers don’t even need a PayPal account to make a purchase with their, bank account, credit or debit card.

When you are ready to setup your product in PayPal you simply login and go to the Merchant Services area. From there you can quickly create a payment button to add to your sales page as well as a link that you can use in your e-mail campaign. Whenever a customer clicks on that button they will be prompted to complete their order and then PayPal will automatically direct  them to the download page that you specified while creating your payment link.

PayPal integrates nicely with the most popular shopping carts, including E- Junkie, Pinnaclecart,  Eventbrite and more, giving you plenty of flexibility when it comes to selling your products.

You can find out more about selling with PayPal here:

NOTE: While both of these services makes it possible for you to accept payments and deliver your digital product to your customer, you will still need to set up a sales page and download page on your own website, so that your customer will experience a smooth ordering process.

– JVzoo

Is a fairly new platform that allows you to sell digital products online. They also make it easy for you to run an affiliate program and pay your affiliates. Much like the ClickBank, when you and your products to JVzoo they will be included in the marketplace where they will be exposed to thousands of people looking to buy and sell products online.

What makes JVzoo a little bit different from PayPal and ClickBank is that they allow you to upload and host your products directly on their platform. They also give you the ability to create instant sales pages, thereby eliminating the necessity for creating a sales page and download page on your own website, however I do strongly recommend that you create them as well, just for safetys sake!

With JVzoo there are no out of pocket costs to become a seller. You can add as many products as you want into the marketplace and create as many buy buttons as you need without worrying about extra fees. As I mentioned above JVzoo is still a fairly new platform and they are constantly adding new features to make the selling process extremely functional and easy for digital marketers making it a great option for selling your new information product.

You can find out more about selling with JVzoo here:

Please keep in mind that these are only three of the many reliable online payment processors available that can be used to sell and deliver information products. There are many more and you can find them by performing a simple search online for “online payment processor”. When it comes to choosing the right online payment processor for your venture it really depends on what type of features matter most to you.

Just be sure to do your research before making your final decision, so that you can be confident that your sales process will be smooth and painless for your customers.

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Easy Information Product Launch Crash Course – Part 3

Her we go with your third lesson in the Easy Information Product Launch Crash Course

I hope that you enjoyed your last lesson and that you now have a better understanding of how to research and create your own profitable information product.

Today were going to be talking about creating a buzz for your new information product before it’s finished, so that you’ll have a list of eager, potential buyers awaiting its release.

When it comes to successfully launching a new product the pre-launch phase is often overlooked, but it can be a very important factor in whether or not your product will be profitable.  Pre-launch is usually started sometime during the creation of your product, you slowly around 2 to 4 weeks before the official launch day.

During this phase what you are doing is warming up your target market so that they will be excited and predisposed to buy as soon as your product is ready for purchase. When done correctly the pre-launch phase can literally create a buying frenzy on launch day.

When it comes to creating a good pre-launch buzz there are several things you can do; for instance you can set up a pre-launch web page. On this page you can and should offer some type of a free report that acts as a teaser and helps you capture leads for your upcoming product launch. These leads will be a list of potential customers as well as affiliates that can help you make more sales.

Now, let’s go over a few more quick tips you can use to help create a powerful pre-launch buzz:

– Countdown

Create a physical countdown to launch clock on your website or blog. This can create a lot of anticipation as well as a sense of urgency. You can find a free script that will do the job for you by searching online for “javascript countdown timer” or visiting a site like

– Sneak peek

Leak sneak peeks to the public, by mentioning certain aspects about your new information product where appropriate on message boards, social networking sites and other places. Be sure to include a link back to your pre-launch web page. You can also offer them a sneak peak at the unfinished product as well. By giving them just a taste of what is to come you can easily pre-sell them.

– Social Networking

Participate on social networks every day. Don’t constantly only promote your product, let your signature line do that, instead answer questions about your topic which can establish yourself as an expert so that by the time you launch people will be begging for what you have to offer.

– Testimonials

Ask the movers and shakers within your target market to look at the product prior to launch. Give them a free copy to review in exchange for their testimonial.

– Webinars

Webinars are hot right now, so host one prior to launch. You can use a slide show and a Webinar service like GoToWebinar and briefly go over what’s in your product and what it can do to help the people who purchase it.  This is a good time to offer a discount to people who act fast. It’s also a good place to get affiliates.

– Create videos

Movies have trailers and so can your information product. You can use a video camera, a webcam, or screen recording software like Camtasia to create a preview of your product. Then place it on YouTube, your Blog, and any place else you can think of so that you can to get the word out about your launch date and your product.

– SlideShare

Create a slide show and place on giving an outline about your information then at the end mention your launch date for the entire information product.

– Pre-launch Specials

When the product is finished don’t launch it yet, have instead a pre-launch, offering it at a very low price to a very select few. Include a file in the launch inviting them to talk about what they think about the product via response video to your trailer that you placed on YouTube.

– Affiliate Contest

Run a contest for your affiliates, making it more worthwhile for them to heavily promote your product. Offer them the chance to win cool prizes and increased commissions. This will inspire them to work hard for you.

These are only of few things you can do to help create a good pre-launch buzz for your new information product, but when done correctly they can have a big impact on sales when you finally launch.

That’s it for today’s lesson. In your next lesson we will be talking about some of the best ways to deliver your finished product into the hands of consumers, including how to accept  payments and automate the entire process.

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